Arda Ozdemir
Co-founder — SEO & Paid Media
Arda co-founded MEDITR and leads search and paid media: SEO, Google Ads, and Meta Ads for businesses growing in the UK market, with a particular focus on medical and medical-travel brands.
His current work centres on AI search visibility — how businesses earn citations and recommendations in ChatGPT, Gemini, and Google's AI Overviews — and on the campaign side, paid media that is measured on leads rather than clicks.
AI search • 8 min read
SEO, GEO, AEO: A Plain Guide to the New Age of Search
Three acronyms, one underlying question: how do customers find you now? Here is what SEO, GEO, and AEO each cover, and the order we would spend a real budget on them.
AI visibility • 7 min read
How AI Search Engines Decide Which Businesses to Recommend
AI assistants do not browse like people. They retrieve, parse, and quote. Here is what that pipeline rewards, and the practical changes we make on client sites because of it.